Taiwan reaffirms the strength
of its trade relations with the Philippines, in its fourth annual Taiwan
Excellence campaign.
Paper Shoot Hinoki Digital Camera joins this year's roster of newly
accredited Taiwan Excellence brands.
Sponsored by Taiwan’s
Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), and
organized by the Taiwan External Trade Development Council (TAITRA), this
campaign promotes Taiwan’s leading brands which have earned the Taiwan
Excellence seal.
The kick-off press conference shows off Taiwan's latest products through a fashion show.
Many of these high-grade
products are already well-received by the local market and part and parcel of
the everyday lives of Filipino families. ACER, ASUS and MSI are popular choices
for smartphones and laptops, while leading exercise equipment brand Johnson
Fitness has gained ground over the years.
This year, the 2017 Taiwan
Excellence campaign will feature more than 150 products from 52 accredited
brands. TAITRA has expanded their events to further highlight the innovation,
reliability, and durability of these brands, which continue to empower
consumers toward leading more convenient and enhanced lifestyles.
Guests are able to experience the accredited Taiwan Excellence products under ICT, household goods, and sports and leisure categories in the product display area.
The exhibition promises to
bring a new layer of fun for visitors, offering something for everyone.
Specific exhibits include: Swift 7,
the slimmest laptop delivered by Acer;
Zenphone 3 Live, the first smartphone
with real time beautification technology by Asus; Trident 3, the smallest VR Gaming PC from MSI;
Core P1 TG Mini ITX Wall-Mount Chassis by Thermaltake; home goods including
the Tatung Fusion Cooker and the Vinaera Electronic Wine Aerator; bicycles
including Term Cycles and Roxim Technologies Raptor X3 Bicycle
Headlight; and sports equipment including Johnson Fitness S3+ Spinner Bike, and Hono YP 2009.
“Through product
demonstrations and interactive activities, Filipinos will have the opportunity
to experience the innovative quality of Taiwanese products, providing a source
of fun and generating excitement surrounding consumer goods that have been
developed and manufactured in Taiwan” says Tony Lin, Deputy Executive Director
of the Strategic Marketing Department at TAITRA.
Activities slated for the
2017 Taiwan Excellence campaign include (among others): Experiential Zones in
SM Megamall (June 2-4), SM Mall of Asia (September 29- October 1) and Glorietta
(November 24-26). Taiwan Excellence will also feature in expos such as Systems
Integration Expo (August 17-19), Taiwan Expo (September 29 - October 1), and
Philconstruct 2017 (November 9-12).
For the full lineup of this
year’s Taiwan Excellence campaign, please visit www.taiwanexcellence.ph.
*Disclosure: An important note, we are just sharing this information to the public, provided by our source. All Info / Logos / Photos / Images has respective copyrights.
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