(MANILA,
PHILIPPINES) – Sony announced the latest addition to its
acclaimed Alpha™ 7R series full-frame mirrorless camera line-up; the extremely
versatile, powerful Alpha 7R IV (model ILCE-7RM4).
Sony’s
highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning
image quality with high resolution and wide dynamic range while maintaining
outstanding focusing performance, high-speed continuous shooting and much, much
more.
“We
are continuing to drive innovation, break boundaries and redefine the
expectations of digital camera performance,” said Dai Tanaka, Director, Digital
Imaging Division, Sony Electronics Asia Pacific. “The new Alpha 7R IV combines
medium format level image quality with high-speed shooting, extremely fast
focusing and a long list of upgrades to design, connectivity and usability.
This will allow professional photographers, videographers and all other types
of creators to capture content in ways that were simply not possible before.”
Alpha 7R IV with SEL2470GM
A
New Level of Image Quality
The
new Alpha 7R IV features a newly developed 35mm full-frame back illuminated
CMOS image sensor with a resolution of 61.0 MP2, the world’s first of its kind.
The new sensor’s back-illuminated structure and effective noise reduction
techniques combine to deliver extremely low-noise, high sensitivity performance
ensuring the absolute maximum image quality.
The camera also boasts an impressive 15-stop3 dynamic range at low
sensitivities, resulting in smooth natural gradations ranging from deep shadows
to highlights, and utilizes algorithms from many of the latest Alpha™ cameras
to maintain outstanding color reproduction.
This
new full-frame model is equipped with an innovative 5-axis optical in-body
image stabilization system that has been fine-tuned to support its
high-resolution shooting capacity, resulting in a shutter speed advantage of
5.5-steps. Additionally, the shutter unit assembly has been carefully
re-designed to reduce even the slightest movement that may cause blur.
The
Alpha 7R IV also includes Sony’s highest resolution viewfinder in any camera, a
5.76 million dot UXGA OLED Tru-finder EVF. About 1.6x the resolution of the EVF
in the Alpha 7R III, this new viewfinder provides an extremely accurate,
true-to-life depiction of the scene being framed. The display quality can be
set to ‘Standard’ or ‘High’ mode, and to either 60 fps or 120 fps refresh rate
to best match the subject and shooting conditions.
Additionally,
the new camera features an evolved Pixel Shift Multi Shooting mode that
composites up to 16 full-resolution images. In this mode, the camera precisely
shifts the sensor in 1 or 0.5-pixel increments to capture 16 separate
pixel-shifted images containing a total of 963.2 million pixels worth of data
then composited into a 240.8 million pixels (19008 x 12672 pixels) image using
the “Imaging Edge™” desktop application.
Ideal for photographing architecture, art or any other still life photography
subject, this enhanced mode produces photographs with a level of detail and
color accuracy that is simply stunning.
Shooting
and Focusing Speed
The
innovative new Alpha 7R IV full-frame mirrorless camera can shoot full
resolution images at up to 10 fps4 with continuous, accurate AF/AE tracking for
up to approximately 7 seconds5 in full-frame, full-resolution mode (JPEG /
RAW), and approx. 3x seconds in APS-C crop mode delivering 26.2MP2 images. These high-speed options ensure that fast
moving subjects can be captured with extreme accuracy and incredible image
detail.
The
upgraded focusing system of the Alpha 7R IV is comprised of 567 focal-plane
phase-detection AF points that cover approximately 74% of the image area. There are also 425 contrast AF points that
add extra precision and reliability for low light and other situations that are
best served by contrast AF. The higher AF sensor density and refined tracking
algorithms of the new camera produce a notable improvement in tracking
performance, allowing complex subject motion and sudden subject movements to be
reliably tracked with greater precision than ever.
The
Alpha 7R IV also supports Real-time Eye AF, which employs artificial
intelligence to detect and process eye location data in real-time, stay locked
onto the subject’s eye with extreme precision. This is available for both
animal and human subjects, with an option to select either animal or human Eye
AF mode depending on the shooting situation. Additionally, the Real-time
Tracking7 feature is available which utilizes a newly developed subject
recognition algorithm to ensure the ultimate subject tracking and persistence
of the focusing system. There is also an
anti-flicker shooting mode, which automatically detects the presence of
fluorescent or artificial lighting in a shooting environment to minimize any
impact on the final image.
Enhanced
Connectivity for Professional Workflow
Sony’s
new Alpha 7R IV full-frame camera is equipped with a variety of advanced
connectivity features designed to enhance professional workflow. The new model includes wireless LAN
functionality to support the conventional 2.4 GHz band as well as a high-speed
5 GHz band for faster, more stable data transfer. Wireless PC remote connectivity (wireless
tethering shooting)8 is also available on the new Alpha 7R IV, a first for Sony
cameras. Requested by many working
professionals, this will allow for much more freedom in studio and location
shoots, where the photographer can move around freely without restriction.
In
addition to high-speed Wi-Fi® and wireless PC connectivity8, the new full-frame
camera is equipped with a SuperSpeed USB (USB 3.2 Gen 1) USB Type-C™ connector
that supports extremely fast wired data transmission, with almost doubled data
transfer speed achieved in combination with Imaging Edge software compared to
the Alpha 7R III. It also supports FTP data transfer with background transfer
capability, allowing photographers to send images to a specified FTP remote
server while they are still shooting or reviewing images.
To
support an efficient, high-speed connected professional workflow, Sony has
announced version 2.0 of “Imaging Edge” desktop applications (‘Remote’/’Viewer’/’Edit’)12.
The ’Remote’ application allows users to control cameras and monitor live
shooting on their PC screen; the ‘Viewer‘ application is used to quickly
preview, rate and select photos from large libraries and the ’Edit‘ application
can develop RAW data into high-quality photos for delivery.
To
maximize convenience in image transfer, when utilizing the latest version of
Sony’s Imaging Edge Mobile™ application, the camera can now transfer images to
a connected smartphone even if the power is set to OFF.
High-resolution
4K and Professional Filmmaking Features
In
addition to its impressive still image capabilities, the new Alpha 7R IV
performs exceptionally well as a serious filmmaking tool, offering 4K
(3840x2160 pixels) video recording and full pixel readout without pixel binning
in Super 35mm mode9. This ensures high-quality 4K footage with exceptional
detail and depth. S-Log 2 and S-Log 3 are also available to maximize color
grading flexibility, with S-Log 3 offering a total of 14-stops of dynamic
range. HLG (Hybrid Log-Gamma) is also available on the Alpha 7R IV to support
an Instant HDR workflow.
For
video autofocus, the versatile new full-frame camera utilizes a refined Fast
Hybrid AF system that achieves faster, smoother, more stable autofocus during
video shooting – even if an object temporarily moves in front of the intended
subject. The camera also includes Touch Tracking functionality during movie
shooting, allowing the user to simply touch the screen on their intended
subject for instant acquisition.
The
new Alpha 7R IV debuts Real-time Eye AF for movie shooting6, a first in any of
Sony’s cameras. When activated, the eye of a subject is automatically tracked
with high precision and reliability, allowing the shooter to focus on the
content itself as opposed to what is in focus or not in focus. The Touch
Tracking functionality will also automatically initiate Eye AF when a human
subject is selected.
Another
notable video feature is the addition of a digital audio interface to the
camera’s Multi Interface Shoe™ (MI Shoe), allowing direct connection of the new
ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit for clear, low-noise and
high-quality audio recording. Interval shooting
for creating time-lapse videos is available, as well as full HD recording at up
to 120 fps, Slow and Quick Motion functions and much more.
Enhanced
Build, Design and Customizability
The
new Alpha 7R IV has several upgrades to its design and usability, with many
adjustments being implemented directly based of the voice of Sony’s
professional community.
To
maximize durability, the new Alpha 7R IV features upgraded dust and moisture
resistance, with additional sealing provided at all body seams, the battery
compartment cover and media slots. The camera is built with an extremely
lightweight and durable magnesium alloy, and has an upgraded six screw,
extra-firm mount.
Additional
enhancements to the body design include an improved grip for greater comfort
and a surer hold within the hand; an increase in the diameter and feedback for
the ‘AF-ON’ button; a new multi-selector joystick design for improvised
control; an exposure compensation dial lock button and a redesigned shape and
new position for the rear dial. A strong
request from many professional users, the new camera also includes two UHS-II
compatible media slots, allowing for higher overall capacity and faster
read/write speeds.
For
added convenience, camera setting registration is expanded. Now, almost all
camera settings can be saved to and read from an inserted memory card. Up to 10
combinations can be saved to any individual card and loaded into any camera
body of the same type.
Despite
its 1.5x pixel count, the battery life has also been improved – with a CIPA
measurement of up to 670 still images per charge using LCD monitor, or 530
images with EVF). For even more uninterrupted operating time, the new optional
VG-C4EM Vertical Grip holds two NP-FZ100 batteries, and the optional Multi
Battery Adaptor (NPA-MQZ1K) can hold up to four Z batteries. The body can also be powered via the USB
connector.
New
Accessories
Sony
has released a variety of new accessories to compliment the new Alpha 7R IV
camera, including:
VG-C4EM
VG-C4EM
Vertical Grip – provides same operation, handling and design as the Alpha 7R IV
camera, including upgraded dust and moisture resistance19, doubles battery life
and allows USB battery-charging via the camera body.
ECM-B1M
ECM-B1M
Shotgun Microphone – Eight high-performance mic capsules and advanced digital
signal processing provide three selectable directivity patterns in one compact
microphone of approx. 99.3mm (4 inches) in length with Super-directional pick
up; when connected to the Alpha 7R IV via its Multi Interface Shoe with digital
audio interface support, audio is directly transferred to the camera in digital
form so that the highest possible quality is achieved without noise or
degradation.
XLR-K3M
XLR-K3M
XLR Adaptor Kit – Two XLR/TRS combo connectors and one 3.5mm stereo mini jack
for microphone and line input, with extensive control that helps facilitate the
post processing workflow; connected to the Alpha 7R IV via its Multi Interface
Shoe with digital audio interface support, audio is directly transferred to the
camera in digital form so that the highest possible audio quality is achieved
without noise or degradation; supplied
extension cable for Audio provides extra flexibility for camera attachment with
rig, cage or bracket.
Availability
Sony
Philippines has yet to announce the pricing and availability for the new Alpha
7R IV Full-frame interchangeable Lens Camera in the Philippines. The product
page will go live on July 19, 2019.
For
full product details, please visit:
*Disclosure: An important note, we are just sharing this information to the public, provided by our source. Sony - Info / Logos / Photos / Images have respective copyrights.
Posts
No comments:
Post a Comment
Comment section here!