(Manila Philippines) – Sony announced the
long-awaited addition to its acclaimed Alpha 7S full-frame mirrorless camera series
— the Alpha7S III (model ILCE-7SM3).
Featuring a brand new 12.1MP (approx.,
effective) back-illuminated full-frame image sensor with ultra-high sensitivity
and 15+ stop wide dynamic range, a host of impressive video recording
capabilities including 4K 120p and 10-bit 4:2:2 color depth, a new heat
dissipating mechanism, dual slot relay recording enabling over one-hour of 4K
60p movie shooting until battery ends, a new autofocus system, and touch screen
interface and side flip LCD screen, the new Alpha 7S III will become the
ultimate creative tool for video professionals and all types of hybrid
still/video shooters.
“The Alpha 7S III is the ultimate
representation of Sony’s passion to solve our customers’ pain points,”, said
Ryo Ochi, General Manager, Digital Imaging Division, Sony Electronics Asia
Pacific. “We are always listening to our customers’ feedback, pushing hard to
deliver innovation that goes far beyond their expectations. There is no better
example than this new camera. Combining classic S series sensitivity with a
feature set, performance level and user experience that is simply unmatched in
the market today — at any price level — the Alpha 7S III opens up a new world
of possibilities for today’s creators.”
The system architecture for the new Alpha 7S
III has been completely redesigned to deliver exceptional video and still
shooting performance. The new 35mm full-frame 12.1MP (approx., effective)
back-illuminated Exmor R™ CMOS image sensor reduces rolling shutter by up to
three times and utilizes a variety of advanced light-gathering techniques to
ensure high-sensitivity with low noise, allowing users to shoot in low-light
situations without needing large-scale lighting setups. In addition to improved
image quality, this new image sensor includes a focal plane phase-detection AF
system for the first time in an S-series camera. To compliment the new sensor,
the Alpha 7S III also includes a new BIONZ XR™ image processing engine that
provides up to eight times more processing power, minimizes processing latency,
and enables many of the hallmark still and imaging features of the camera. The
new system also includes the world’s brightest and largest 9.44 million-dot
(approx.) OLED electronic eye-level viewfinder and is the world’s first camera
with dual CFexpress Type A card slots, enabling high-speed data transfer in a
compact size.
Professional Video Workflow Solutions
The Alpha 7S III offers in-camera 4K recording
up to 120 frames per second, 10-bit depth and 4:2:2 color sampling, producing
stunning video recording. The new camera offers a more flexible and efficient
post-production workflow with a variety of advanced movie recording modes such
as All-Intra and MPEG-H HEVC/H.265 coding (XAVC HS™). The Alpha 7S III makes it
easy to integrate video recordings with other professional camcorders by
providing three color gamut settings S-Gamut, S-Gamut3, and S-Gamut3.Cine,
allowing users to easily match footage shot on the Alpha 7S III with footage
shot on the professional camcorders simplifying multi-camera post-production
workflow. In addition to S-Log3 gamma curves, the Alpha 7S III supports an HLG
(Hybrid Log-Gamma) picture profile with minimum post-production. The Alpha 7S
III also allows up to 4K 60p 16-bit RAW output to an external recorder via HDMI
Type-A connector, offering additional post-production flexibility.
Improved Image Quality
The new CMOS image sensor and BIONZ XR™ image
processing engine in the Alpha 7S III delivers legendary S-series sensitivity with
significantly enhanced color reproduction and texture renderings for improved
overall image quality. The base ISO has been lowered to 80, resulting in a
normal range of 80-102,400 (expandable to 80-409,600 for video and 40-409,600
for stills) to provide more flexible ISO plus wide dynamic range with low noise
at all settings. It offers improved image quality by approximately 1 stop of
noise reduction in the middle and high sensitivity ranges.
The colors and textures of foliage, human skin,
and more are ideally and consistently reproduced without dependence on light
sources. Gradation rendering has also been refined for better looking skin tones
and highlight roll-off in portraits. It also improves AWB (Auto White Balance)
performance with a new “Visible light + IR Sensor” that helps to achieve more
precise white balance under artificial lighting, including fluorescent and LED
lights.
Versatile Operability
Advanced Autofocus Performance for Hybrid use
For the first time in an Alpha 7S series
camera, the Alpha 7S III offers Fast Hybrid AF by combining phase-detection and
contrast-detection AF, giving it the ability to track subjects over a wide area
with outstanding speed, precision and smoothness, even when using a narrow
depth of field. Fine focus expression is possible with Sony’s E-mount lenses.
For environments with a lot of movement,
Real-time Tracking and Real-time Eye AF are available to maintain constant
focus on the intended subject. Sony’s advanced Real-time Eye AF improves
detection performance by 30% over the previous system, thanks to the new image
processing engine. It ensures accurate, reliable detection, even when the
subject’s face looks away. Real-time Tracking is initiated simply by touching
the subject on the screen. Real-time Eye AF is automatically initiated when an
eye is detected.
Flexible Autofocus Settings for Movie Shooting
Based on customer feedback, the camera includes
several AF features for professional users including AF Transition Speed in
seven settings, to easily create rack-focus transitions, and five AF Subject
Shift Sensitivity settings, which allows the user to customize how easily AF
will switch or stay with the locked-on subject. Touch Tracking allows user to
not only initiate Real-time Tracking, but also compose and shoot while using a
gimbal or while shooting solo. It’s now possible to Touch Focus during manual
focus mode on the LCD screen or remotely from the Imaging Edge Mobile application.
New Heat-dissipating Structure
The Alpha 7S III’s design has been updated to
ensure effective heat dissipation and minimizes overheating — even during
extended continuous recording sessions at 4K 60p 10-bit 4:2:2 video lasting an
hour or more. A newly developed unique heat dissipating structure keeps the
image sensor and image processing engine temperatures within their normal operating
ranges, preventing overheating while maintaining compact body dimensions. The
new heat-dissipating structure requires no fan or cabinet vents allowing Alpha
7S III to maintain dust and moisture resistance.
Movie Assist Functions
For video on-the-go, the Alpha 7S III is the
first Alpha series camera to include Active Mode with 5-axis optical in-body
image stabilization to support especially difficult handheld movie shooting. It
is also the first Alpha series E-mount body to feature a side-opening
vari-angle rear screen, perfect for gimbal-mounted shots, complicated angles,
handheld operation and more. The screen rotates sideways, up and down, and
features a 3.0 type 1.44 million-dot (approx.) touch panel LCD monitor, for
optimal visibility even in bright outdoor environments.
In addition, the Alpha 7S III provides a
selection of new Creative Look with 10 presets that can be used for both photo
and video shoots, making it easy to create interesting moods right in the
camera to be used as is or customized by the user.
A digital audio interface has been added to the
camera’s Multi Interface (MI) Shoe for clearer audio recordings from a compatible
Sony external microphone. Used with Sony’s XLR-K3M XLR Adaptor Kit, the Alpha
7S III provides 4-channel 24-bit digital audio recording capability in an Alpha
series camera for the first time. Like other MI shoe accessories, no cables or
batteries are required, providing unrestrained freedom for Alpha system
moviemaking.
Additional movie assist functions include a
redesigned monitor display with a bold, clearly visible red frame that makes it
clear when recording is in progress even when mounted on a rig or gimbal,
custom zoom settings, adjustable white balance while recording, display
rotation, interval recording, still extraction from movies and more.
Outstanding Still Image Photography
The Alpha 7S III includes a fast Hybrid AF
system with 759 phase-detection AF points covering 92% of the image sensor. The
camera can also achieve high AF precision to accurately and reliably focus in
light down to EV-6, where subjects are difficult to see clearly even with the
naked eye. Users can continuously shoot more than 1,000 uncompressed RAW images
at up to 10fps, or up to 8fps in live view mode, with either the mechanical or
electronic shutter.
The Alpha 7S III also includes the world’s
first 9.44 million-dot (approx.), 0.64 type Quad-XGA electronic viewfinder with
a high-definition OLED display and refined. The Alpha 7S III viewfinder offers
a 0.90x viewfinder magnification, 41° diagonal field of view, 25mm high
eyepoint for clear, low-distortion corner to corner viewing. It is also dust,
fog and moisture resistant, extremely responsive, and has switchable modes for
different subject types. Every aspect of the Alpha 7S III viewfinder has been
designed and refined for a professional workflow.
For the first time in one of Sony’s digital
cameras, the Alpha 7S III includes HEIF (High Efficiency Image File Format)
allowing for smooth 10-bit gradations and advanced compression technology to
maintain image quality while significantly reducing file size and saving
storage space. HEIF stills shot in this mode can be played back on a compatible
Sony HDR (HLG) TV via a direct HDMI Type-A connection from the Alpha 7S III,
delivering true-to-life dynamic range.
Versatile Design Made for the Pros
CFexpress Type A for High-speed Data Transfer
In another world’s first, the Alpha 7S III
features two CFexpress Type A compatible
media slots which also support UHS-I and UHS-II SDXC/SDHC cards, enabling high
write-and-read speeds while keeping the camera body compact in size. CFexpress
Type A cards are ideally suited to high-speed continuous RAW still image
shooting as well as 4K 120p movie recording at high bit rates, providing
next-generation write speeds that can quickly clear the buffers of cameras that
generate high volumes of still image and movie data. High-speed data transfer
to a PC is possible at about 1.7 times faster than that of SD card. The dual
slots can be set to relay mode for extended continuous recording of even the
highest bit rate data as well as simultaneous recording and sort by format type
recording.
The Alpha 7S III also features a revised menu
structure for easier navigation and touch-responsive menu operation for faster,
more intuitive control. For creators who shoot both stills and movies, separate
settings can now be stored for stills and movie shooting for quick transition
between the two.
High Reliability Gives Creators New Freedom
Professional users need more than just refined
features and performance. They also need the reliability and durability
demanded of any professional tool. The Alpha 7S III features a redesigned grip
for greater comfort and a secure hold, an improved dust removal feature, plus
dust and moisture resistance that maximizes reliability in challenging
environments. It includes a durable, reliable HDMI Type-A connector, and is the
first Alpha series camera to support USB PD (Power Delivery), allowing higher
power to be supplied from an external source so that users can continue to record
for extended periods with minimal internal battery usage.
Advanced Connectivity for Professional Working
Environments
The Alpha 7S III has been designed and
configured to support photo and video journalists and sports shooters who need
to deliver stills or movies as quickly as possible with several advanced
connectivity options. The camera supports 5GHz/2.4GHz wireless LAN (IEEE
802.11ac) and offers MIMO (multiple-input and multiple-output) to improve
communication quality by using multiple antennas, doubling in speed when
compared to the Alpha7R IV. It also carries new USB tethering support When
connected to a 5G (5th generation technology standard for cellular networks)
compatible device such as Sony’s "Xperia 1 II" smartphone via USB cable,
it is possible to use 5G network for fast and stable FTP file transfer. USB to high-speed wired LAN connectivity also
offers stable and fast FTP transfer for both movies and stills. A USB Type-C™
connector that supports fast SuperSpeed USB 5Gbps (USB 3.2) data transfer is
provided, enabling high-speed PC Remote (tethered) data transfer available for
smooth handling of large image files.
Availability
The new Alpha 7S III Full-frame Interchangeable
Lens Camera will be in the Philippines in October 2020. Pricing will be announced
soon.
For full product
details, please visit:
https://www.sony-asia.com/electronics/interchangeable-lens-cameras/ilce-7sm3
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